Journal Paper Journal Paper Information
Name Anees Wajid, Muhammad Mustafa Raziq, Qazi Mohammed Ahmed, Mansoor Ahmad
Co-Authors
Department
Title OF Paper Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements
Title Of Journal Journal of Retailing and Consumer Services
Paper Type ISI Index With Impact Factor
Impact Factor 4.219
Start Date 2020-11-17
Pages
Issue No
Volume No
DOI https://doi.org/10.1016/j.jretconser.2020.102373
Paper Status Published