Journal Paper Journal Paper Information
Name Muhammad Mustafa Raziq, Qazi Mohammed Ahmed
Co-Authors Mansoor Ahmad, Saquib Yusaf, Aymen Sajjad,Salman Waheed
Department Management Sciences
Title OF Paper Advertising skepticism, need for cognition and consumers’ attitudes
Title Of Journal Marketing Intelligence & Planning
Paper Type ISI Index With Impact Factor
Impact Factor 1.421
Start Date 2018-04-30
Issue No
Volume No
Paper Status Published