| Journal Paper | Journal Paper Information |
|---|---|
| Name | Ayesha Khan |
| Co-Authors | Sehrish Qasim Ali and Muhammad Abdullah Idrees |
| Department | Business Studies |
| Title OF Paper | The Nexus Between Digital Marketing and Consumer Purchase Intention of Apparel Items – A Multi-Regression Approach |
| Title Of Journal | Pakistan Journal of Social Research |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2022-03-01 |
| Pages | |
| Issue No | 1 |
| Volume No | 4 |
| DOI | https://pjsr.com.pk/wp-content/uploads/2022/12/71.-Vol.-4-No.-4-December-2022-Khan-Ali-Idrees-The-Nexus-Between-Digital-Marketing-and-Consumer-Purchase-Intention-of-Apparel-Items.pdf |
| Paper Status | Published |