| Journal Paper | Journal Paper Information |
|---|---|
| Name | Safeena Yaseen |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | ). Exploring the Role of Emotional Intelligence in Advertising: A Theoretical Analysis |
| Title Of Journal | International Journal of Media and Information Literacy |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2022-02-07 |
| Pages | 272-279 |
| Issue No | 1 |
| Volume No | 7 |
| DOI | DOI: 10.13187/ijmil.2022.1.272 |
| Paper Status | Published |