| Journal Paper | Journal Paper Information |
|---|---|
| Name | raheel farooqui |
| Co-Authors | asif iqbal |
| Department | Business Studies |
| Title OF Paper | Predictors and Outcomes of Brand Love: An Evaluation of Customers’ Love For Neo-Luxury Brands |
| Title Of Journal | PAKISTAN BUSINESS REVIEW |
| Paper Type | HEC Recognized Local |
| Impact Factor | na |
| Start Date | 2022-06-30 |
| Pages | pbr.v24i1.672 |
| Issue No | 1 |
| Volume No | 24 |
| DOI | DOI:https://doi.org/ 10.22555/pbr.v24i1.672 |
| Paper Status | Published |