| Journal Paper | Journal Paper Information |
|---|---|
| Name | Sheikh Muhammad Ali |
| Co-Authors | Raheel Farooqui |
| Department | Business Studies |
| Title OF Paper | PREFERENCES OF CUSTOMER IN SELECTINGINFORMAL CLOTHING AS A BRAND: A QUANTITATIVE ANALYSIS ON BONANZA |
| Title Of Journal | Journal of Contemporary Issues in Business and Government |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2021-10-29 |
| Pages | |
| Issue No | |
| Volume No | |
| DOI | https://www.cibgp.com/article_15829_84c2148dfcc4b79c60ec0fc959fa8a6a.pdf |
| Paper Status | Published |