| Journal Paper | Journal Paper Information |
|---|---|
| Name | Sayma Zia |
| Co-Authors | Salman Ahmed Khan, Ayla Wajahat, Maryam Khokhar, Arsalan Ahmed Siddique, Sehrish Qasim Ali |
| Department | Management Sciences |
| Title OF Paper | Why New Businesses Fail Due To Ineffective Services In Marketing Strategy |
| Title Of Journal | Webology |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2022-11-03 |
| Pages | 2315-2324 |
| Issue No | 3 |
| Volume No | 19 |
| DOI | http://www.webology.org |
| Paper Status | Published |