| Journal Paper | Journal Paper Information |
|---|---|
| Name | Ibtesam Mazahir |
| Co-Authors | Safeena Yaseen, Sufyan Ramish |
| Department | Media Studies |
| Title OF Paper | Exploring the role of Emotional Intelligence in Advertising: A Theoretical Analysis: A Literature Analysis |
| Title Of Journal | International Journal of Media and Information Literacy |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2022-06-09 |
| Pages | 272-279 |
| Issue No | 7 |
| Volume No | 1 |
| DOI | https://ijmil.cherkasgu.press/journals_n/1654770760.pdf |
| Paper Status | Published |