| Journal Paper | Journal Paper Information |
|---|---|
| Name | Samreen Babar |
| Co-Authors | Zoya Wajid, Shagufta Parveen |
| Department | Management Sciences |
| Title OF Paper | Role of Customer Satisfaction as a Mediator between Sensory Marketing and Customer Loyalty: A Case of Pakistani Restaurant Industry |
| Title Of Journal | Journal of International Food & Agribusiness Marketing |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2022-03-15 |
| Pages | |
| Issue No | |
| Volume No | |
| DOI | https://doi.org/10.1080/08974438.2022.2049415 |
| Paper Status | Published |