| Journal Paper | Journal Paper Information |
|---|---|
| Name | Sayma Zia |
| Co-Authors | Ayesha Khan, M. Mutasim Billah Tufail, Jacqueline Ismat, Abdullah Idrees |
| Department | Business Studies |
| Title OF Paper | Impact of Social Media Marketing on Consumer-Based Brand Equity |
| Title Of Journal | Journal of Marketing Strategies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2022-01-30 |
| Pages | |
| Issue No | 1 |
| Volume No | 4 |
| DOI | https://coralpublications.org/index.php/jms/article/view/188 |
| Paper Status | Published |