| Journal Paper | Journal Paper Information |
|---|---|
| Name | JACQUELINE ISMAT |
| Co-Authors | Syama Zia, Ayesha Khan, Mutasim Billah Tufail, Abdullah Idress |
| Department | Business Studies |
| Title OF Paper | Impact of Social Media Marketing on Consumer Based Brand Equity |
| Title Of Journal | Journal of Marketing Strategies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2022-01-30 |
| Pages | 120-139 |
| Issue No | 01 |
| Volume No | 4 |
| DOI | https://coralpublications.org/index.php/jms/article/view/188/113 |
| Paper Status | Published |