| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Mutasim Billah tufail |
| Co-Authors | DR Sayma Zia |
| Department | Management Sciences |
| Title OF Paper | Impact of Social Media Marketing on Consumer-Based Brand Equity |
| Title Of Journal | journal of marketing strategies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2022-01-30 |
| Pages | 120-139 |
| Issue No | 1 |
| Volume No | 4 |
| DOI | https://coralpublications.org/index.php/jms/article/view/188/113 |
| Paper Status | Published |