| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr Muhammad Arif |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | Hilarious sitcoms as marketing platform to enhance product appeal through star |
| Title Of Journal | Global Management Journal for Academic & Corporate Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2019-12-31 |
| Pages | |
| Issue No | |
| Volume No | |
| DOI | https://gmjacs.bahria.edu.pk/index.php/ojs/article/view/104 |
| Paper Status | Published |