| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Mustaghis ur Rahman |
| Co-Authors | Qurat ul Ain kazmi, Tariq Jalees |
| Department | |
| Title OF Paper | ?The Role of ?Individual level Collectivist Values? (ILCV) in Measuring Impact on Brand Loyalty? |
| Title Of Journal | Pakistan Business Review, IoBM, Karachi |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2020-07-15 |
| Pages | 304-324 |
| Issue No | 2 |
| Volume No | 22 |
| DOI | https://pbr.iobm.edu.pk/wp-content/uploads/2020/07/July-2020-A-10.pdf |
| Paper Status | Published |