| Journal Paper | Journal Paper Information |
|---|---|
| Name | Shaista Kamal Khan |
| Co-Authors | Dr Sabir Ahmed, Dr Aamir Rashid |
| Department | Business Studies |
| Title OF Paper | INFLUENCE OF SOCIAL MEDIA ON PURCHASE INTENTION AND CUSTOMER LOYALTY OF GENERATION Y WITH THE MEDIATING EFFECT OF CONVICTION: A CASE OF PAKISTAN |
| Title Of Journal | Pakistan Journal of International Affairs |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2021-06-30 |
| Pages | |
| Issue No | 526 |
| Volume No | 4 |
| DOI | https://pjia.com.pk/index.php/pjia/article/view/207 |
| Paper Status | Published |