| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr Rizwana Bashir |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | Effects of Television Advertisement on Brand Switching |
| Title Of Journal | International Journal of Contemporary Business Studies |
| Paper Type | International Peer Reviewed |
| Impact Factor | |
| Start Date | 2012-05-31 |
| Pages | |
| Issue No | 5 |
| Volume No | 3 |
| DOI | |
| Paper Status | Published |