| Journal Paper | Journal Paper Information |
|---|---|
| Name | Anita Laila |
| Co-Authors | Raheel Farooqui & Sana Azher |
| Department | |
| Title OF Paper | Measuring Youth Perceptions in the Direction of Brands on Digital Media Using Netnography |
| Title Of Journal | Pakistan Journal of Social Research |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2021-12-04 |
| Pages | 541-548 |
| Issue No | 4 |
| Volume No | 3 |
| DOI | https://pjsr.com.pk/pjsr-vol-3-issue-4-december-2021/ |
| Paper Status | Published |