| Journal Paper | Journal Paper Information |
|---|---|
| Name | Hadiqa Riaz |
| Co-Authors | Ayesha Khan, Hassaan Ahmed |
| Department | Business Studies |
| Title OF Paper | Examining The Nexus Between Social Media Influencers And Customer Purchase Intention: A Multi Regression Approach |
| Title Of Journal | Webology |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2022-01-03 |
| Pages | 4140-4155 |
| Issue No | 2 |
| Volume No | 19 |
| DOI | https://www.webology.org/abstract.php?id=1797 |
| Paper Status | Published |