| Journal Paper | Journal Paper Information |
|---|---|
| Name | Ayesha Khan |
| Co-Authors | Hadiqa Riaz, Hassaan Ahmed, Muhammad Abdullah Idrees |
| Department | Business Studies |
| Title OF Paper | Examining The Nexus Between Social Media Influencers And Customer Purchase Intention: A Multi Regression Approach |
| Title Of Journal | Webology |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2022-02-25 |
| Pages | |
| Issue No | 2 |
| Volume No | 19 |
| DOI | https://www.webology.org/abstract.php?id=1797# |
| Paper Status | Published |