| Journal Paper | Journal Paper Information |
|---|---|
| Name | Hina Sharif |
| Co-Authors | Sana Sharif, Isma Zaighum |
| Department | Business Studies |
| Title OF Paper | Reasons of Brand Switching and Preference in prescription Medicines: A Comparison between Physicians? and Pharmacists of Karachi |
| Title Of Journal | The Pharma Innovation |
| Paper Type | International Peer Reviewed |
| Impact Factor | |
| Start Date | 2016-06-07 |
| Pages | 99-103 |
| Issue No | 7 |
| Volume No | 5 |
| DOI | https://www.thepharmajournal.com/archives/2016/vol5issue7/PartB/5-6-7-106.pdf |
| Paper Status | Published |