| Journal Paper | Journal Paper Information |
|---|---|
| Name | raheel farooqui |
| Co-Authors | Sana Azher/ Anita Laila |
| Department | |
| Title OF Paper | MEASURING YOUTH PERCEPTIONS IN THE DIRECTION OF BRANDS ON DIGITAL MEDIA USING NETNOGRAPHY |
| Title Of Journal | Pakistan Journal of Social Research |
| Paper Type | HEC Recognized Local |
| Impact Factor | na |
| Start Date | 2021-12-15 |
| Pages | pp. 541-548 |
| Issue No | 4 |
| Volume No | 3 |
| DOI | https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3918088 |
| Paper Status | Published |