| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Samina Riaz |
| Co-Authors | |
| Department | Business Studies |
| Title OF Paper | The impact of advertising on the profitability of commercial banks. |
| Title Of Journal | Pakistan Business Review |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2014-01-02 |
| Pages | 53-71 |
| Issue No | 16 |
| Volume No | 1 |
| DOI | https://journals.iobmresearch.com/index.php/PBR |
| Paper Status | Published |