| Journal Paper | Journal Paper Information |
|---|---|
| Name | Madiha Zahoor |
| Co-Authors | Jacqueline Ismat |
| Department | Business Studies |
| Title OF Paper | Effectiveness of Television Advertising on Consumer Perception of Packaged Milk |
| Title Of Journal | Global Management Journal for Academic & Corporate Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2015-12-01 |
| Pages | |
| Issue No | 02 |
| Volume No | 05 |
| DOI | https://www.proquest.com/scholarly-journals/effectiveness-television-advertising-on-consumer/docview/1925690071/se-2?accountid=135034 |
| Paper Status | Published |