| Journal Paper | Journal Paper Information |
|---|---|
| Name | Munir A. Abbasi, Azlan Amran |
| Co-Authors | Hadiqa Riaz2 |
| Department | |
| Title OF Paper | Influence of Pester Power on Parents’ Buying Decision: A Focus on FMCG Products in Pakistan |
| Title Of Journal | International Journal of Marketing Studies |
| Paper Type | International Peer Reviewed |
| Impact Factor | |
| Start Date | 2020-05-01 |
| Pages | 115-126 |
| Issue No | 2 |
| Volume No | 12 |
| DOI | 10.5539/ijms.v12n2p115 |
| Paper Status | Published |