| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Muhammad Awais Mehmood, Dr. Qaiser Rashid Janjua, Dr. Muhammad Akram, Dr. Syed Harris Laeeque, Dr. Faisal Aftab |
| Co-Authors | |
| Department | |
| Title OF Paper | Factors Influencing HEIs to Adopt Social Media as a Marketing Communication Tool |
| Title Of Journal | Journal of Marketing Strategies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2021-10-05 |
| Pages | 132-154 |
| Issue No | 3 |
| Volume No | 3 |
| DOI | https://doi.org/10.52633/jms.v3i3.124 |
| Paper Status | Published |