| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Adnan Butt |
| Co-Authors | Meer Suroor, Salman Hameed, Dr. Kashif Mehmood |
| Department | Business Studies |
| Title OF Paper | MANAGING CUSTOMERS: ANALYZING THE RELATIONSHIP BETWEEN CUSTOMER PERSONALITY, CUSTOMER SATISFACTION AND WILLINGNESS TO CREATE WOM |
| Title Of Journal | Journal of Entrepreneurship, Management, and Innovation |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2021-07-25 |
| Pages | 305-330 |
| Issue No | 2 |
| Volume No | 3 |
| DOI | https://doi.org/10.52633/jemi.v3i2.79 |
| Paper Status | Published |