| Journal Paper | Journal Paper Information |
|---|---|
| Name | Nida Kamal |
| Co-Authors | Hina Samdani, Bakhtiar Ali, Mohsin Zahid |
| Department | Business Studies |
| Title OF Paper | Linking Social Media Engagement with Customer Relationships and Brand Loyalty: A Consumer-based Perspective |
| Title Of Journal | VFAST Transactions on Education and Social Sciences |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2021-09-30 |
| Pages | 90-99 |
| Issue No | 1 |
| Volume No | 9 |
| DOI | http://dx.doi.org/10.21015/vtess.v9i3.631 |
| Paper Status | Published |