| Journal Paper | Journal Paper Information |
|---|---|
| Name | Rashid, R. M., Rashid, Q. u. A.*, Nawaz, M. A., & Akhtar, S |
| Co-Authors | Rashid, R. M., Rashid, Q. u. A.*, Nawaz, M. A., & Akhtar, S |
| Department | Management Sciences |
| Title OF Paper | Young Chinese consumers' brand perception; the role of mianzi as moderator |
| Title Of Journal | Journal of Public Affairs |
| Paper Type | ISI Index Without Impact Factor |
| Impact Factor | |
| Start Date | 2019-05-02 |
| Pages | |
| Issue No | 4 |
| Volume No | 19 |
| DOI | 10.1002/pa.1930 |
| Paper Status | Published |