| Journal Paper | Journal Paper Information |
|---|---|
| Name | Raheel farooqi |
| Co-Authors | |
| Department | |
| Title OF Paper | The role of Guerilla Marketing for Consumer Buying Behavior in Clothing Industry of Pakistan using Structural Equation Modeling (SEM |
| Title Of Journal | South asian journal of management |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2021-04-06 |
| Pages | 52-68, 2021 |
| Issue No | 1 |
| Volume No | 15 |
| DOI | DOI: 10.21621/sajms.2021151.04 |
| Paper Status | Published |