| Journal Paper | Journal Paper Information |
|---|---|
| Name | Dr. Muhammad Awais Mehmood |
| Co-Authors | Dr. Qaiser Janjua, Dr. Faisal Aftab |
| Department | |
| Title OF Paper | Unfolding Utilization of Functional Blocks of Social Media in Building Brand Equity in Higher Education Institutes |
| Title Of Journal | International Review of Management and Business Research |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2021-06-01 |
| Pages | 26-41 |
| Issue No | 2 |
| Volume No | 10 |
| DOI | https://irmbrjournal.com/paper_details.php?id=1035 |
| Paper Status | Published |