| Journal Paper | Journal Paper Information |
|---|---|
| Name | Naveed R. Khan, Zain Ul Abedin, Arsalan M. Ghouri |
| Co-Authors | |
| Department | |
| Title OF Paper | (In) direct effects of customer defined – market orientation on brand loyalty through purchase intention and brand image: A parallel mediation approach |
| Title Of Journal | The Lahore Journal of Business |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2021-06-01 |
| Pages | 79-108 |
| Issue No | 2 |
| Volume No | 9 |
| DOI | www |
| Paper Status | Published |