| Journal Paper | Journal Paper Information |
|---|---|
| Name | Ali Raza Nemati, Shahzad Ahmad Khan |
| Co-Authors | Shahzad Ahmad Khan |
| Department | Management Sciences |
| Title OF Paper | Impact of Advertising effectiveness on Behavioral Brand Loyalty, with mediation effect of Self-Brand Connection: Evidence from the Islamic Banking Sector in Pakistan. |
| Title Of Journal | Journal of Islamic Business and Management |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2018-07-10 |
| Pages | 187-204 |
| Issue No | 1 |
| Volume No | 8 |
| DOI | https://doi.org/10.26501/jibm/2018.0801-012 |
| Paper Status | Published |