| Journal Paper | Journal Paper Information |
|---|---|
| Name | Safeena Yaseen |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | Empirical Evidence of Factors Affecting Attitude towards the Advertising of Socially Sensitive Products in Digital Media |
| Title Of Journal | Media Education (Mediaobrazovanie) |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2020-09-30 |
| Pages | 764-773 |
| Issue No | 04 |
| Volume No | 60 |
| DOI | 10.13187/me.2020.4.764 |
| Paper Status | Published |