| Journal Paper | Journal Paper Information |
|---|---|
| Name | Safeena Yaseen, Ibtesam Mazahir |
| Co-Authors | Ibtesam Mazahir |
| Department | Media Studies |
| Title OF Paper | Antecedents of Attitude towards Advertising of Controversial Products in Digital Media |
| Title Of Journal | Market Forces |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2020-12-31 |
| Pages | 59-80 |
| Issue No | 2 |
| Volume No | 15 |
| DOI | www |
| Paper Status | Published |