| Journal Paper | Journal Paper Information |
|---|---|
| Name | Ibtesam Mazahir, Safeena Yaseen |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | TRENDS IN VIRTUAL PRODUCT PLACEMENT IN MOVIES: A CASE OF PRODUCT PLACEMENT BETWEEN NASA AND STAR TREK FILMS |
| Title Of Journal | JOSSAMS-Journal of Social Sciences and Media Studies |
| Paper Type | International Peer Reviewed |
| Impact Factor | |
| Start Date | 2017-07-31 |
| Pages | 50-55 |
| Issue No | 02 |
| Volume No | 01 |
| DOI | https://www.researchgate.net/profile/Ibtesam-Mazahir-2/publication/341434836_Trends_in_Virtual_Product_Placement_in_Movies_A_Case_of_Product_Placement_between_NASA_and_Star_Trek_Films_TRENDS_IN_VIRTUAL_PRODUCT_PLACEMENT_IN_MOVIES_A_CASE_OF_PRODUCT_PL |
| Paper Status | Published |