| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Ahmed, Syed Ahmad Ali, Muhammad Ali Haider |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | Impact of IIUM’s Brand Personality on Students’ Institutional Identification A Structural Equation Modeling Approach |
| Title Of Journal | Epistemology |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2021-01-31 |
| Pages | 1-26 |
| Issue No | 9 |
| Volume No | 8 |
| DOI | https://epistemology.pk/current |
| Paper Status | Published |