| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Kasheer |
| Co-Authors | |
| Department | Business Studies |
| Title OF Paper | Antecedents and outcomes of trust: Role of communication intensity and goal alignment in building long term business relationships |
| Title Of Journal | Journal of Marketing Thought |
| Paper Type | International Peer Reviewed |
| Impact Factor | |
| Start Date | 2015-11-30 |
| Pages | 13-19 |
| Issue No | 3 |
| Volume No | 2 |
| DOI | |
| Paper Status | Published |