| Journal Paper | Journal Paper Information |
|---|---|
| Name | Anees Wajid, Muhammad Mustafa Raziq, Qazi Mohammed Ahmed, Mansoor Ahmad |
| Co-Authors | |
| Department | |
| Title OF Paper | Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements |
| Title Of Journal | Journal of Retailing and Consumer Services |
| Paper Type | ISI Index With Impact Factor |
| Impact Factor | 4.219 |
| Start Date | 2020-11-17 |
| Pages | |
| Issue No | |
| Volume No | |
| DOI | https://doi.org/10.1016/j.jretconser.2020.102373 |
| Paper Status | Published |