| Journal Paper | Journal Paper Information |
|---|---|
| Name | Shaheer Ellahi Khan |
| Co-Authors | |
| Department | Humanities and Social Sciences |
| Title OF Paper | Impact of consumption aspirations and brand knowledge on customer decision making: Evidence form fast food industry of Pakistan |
| Title Of Journal | Management science letters |
| Paper Type | Non ISI Index |
| Impact Factor | |
| Start Date | 2012-06-11 |
| Pages | |
| Issue No | |
| Volume No | |
| DOI | |
| Paper Status | Published |