| Journal Paper | Journal Paper Information |
|---|---|
| Name | Sobia Shujaat |
| Co-Authors | Kashif Abrar & Dr. Asif Khurshid |
| Department | Business Studies |
| Title OF Paper | Impact of Electronic Word of Mouth on Customer Purchase Intention: Moderating Role of Social Risk and Mediating Role of In-person Word of Mouth. A study of the Gaming Industry of Pakistan |
| Title Of Journal | Global Management Journal for Academic & Corporate Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2019-12-30 |
| Pages | 112-132 |
| Issue No | 2 |
| Volume No | 9 |
| DOI | https://gmjacs.bahria.edu.pk/wp-content/uploads/2020/02/The-Impact-of-Electronic-Word-of-Mouth-on-Customer-Purchase-Intention-by-Kashif-Abrar.pdf |
| Paper Status | Published |