| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Ahmed |
| Co-Authors | Muhammad Tahir Jan, Arif Hassan, Syed Ahmad Ali |
| Department | Management Sciences |
| Title OF Paper | Development of Islamic banks brand personality model: An Empirical Study in Malaysia |
| Title Of Journal | Journal of Islamic Marketing |
| Paper Type | International Peer Reviewed |
| Impact Factor | HEC Recogn |
| Start Date | 2019-06-26 |
| Pages | |
| Issue No | 3 |
| Volume No | 11 |
| DOI | https://doi.org/10.1108/JIMA-11-2018-0210 |
| Paper Status | Published |