| Journal Paper | Journal Paper Information |
|---|---|
| Name | Muhammad Arif |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | Hilarious sitcoms as marketing platform to enhance product appeal through star. |
| Title Of Journal | Global Management Journal for Academic & Corporate Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2019-12-31 |
| Pages | 224-241 |
| Issue No | 2 |
| Volume No | 9 |
| DOI | www |
| Paper Status | Published |