| Journal Paper | Journal Paper Information |
|---|---|
| Name | H. Mushtaq Ahmad |
| Co-Authors | Eesha Ghani, Jamshed Iqbal |
| Department | Management Sciences |
| Title OF Paper | Effects of Positive and Negative Ad Evoked Associations on Purchase Intention |
| Title Of Journal | ACTUAL PROBLEMS OF ECONOMIICS |
| Paper Type | International Peer Reviewed |
| Impact Factor | W |
| Start Date | 2013-07-01 |
| Pages | 103-107 |
| Issue No | 4 |
| Volume No | 2 |
| DOI | |
| Paper Status | Published |