| Journal Paper | Journal Paper Information |
|---|---|
| Name | Sayma Zia.Mustaghis ur Rehman,Farooq Cheema,Rehman.M |
| Co-Authors | |
| Department | Management Sciences |
| Title OF Paper | Do Taglines have a positive impact on building the brand perception? |
| Title Of Journal | IBT Journal of Business Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2016-05-31 |
| Pages | 52-64 |
| Issue No | 1 |
| Volume No | 12 |
| DOI | |
| Paper Status | Published |