| Journal Paper | Journal Paper Information |
|---|---|
| Name | ASIF KHURSHID |
| Co-Authors | |
| Department | Business Studies |
| Title OF Paper | Social Media Marketing and Consumer Behaviour: An Academic Literature Review |
| Title Of Journal | Abasyn Journal of Social Sciences |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2016-10-01 |
| Pages | 149-163 |
| Issue No | |
| Volume No | |
| DOI | ss |
| Paper Status | Published |