| Journal Paper | Journal Paper Information |
|---|---|
| Name | ASIF KHURSHID |
| Co-Authors | |
| Department | Business Studies |
| Title OF Paper | Customer-based brand equity and firms' performance in the telecom industry |
| Title Of Journal | International Journal of Services and Operations Management |
| Paper Type | International Peer Reviewed |
| Impact Factor | |
| Start Date | 2016-10-01 |
| Pages | |
| Issue No | |
| Volume No | |
| DOI | |
| Paper Status | Published |