| Journal Paper | Journal Paper Information |
|---|---|
| Name | Safeena Yaseen |
| Co-Authors | Ibtesam Mazahir |
| Department | Media Studies |
| Title OF Paper | "Impact of Corporate Credibility, Brand Awareness, Brand Image, and Brand Loyalty on Purchase Intention in the Telecommunication Sector of Karachi" |
| Title Of Journal | Global Management Journal for Academic & Corporate Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2019-07-01 |
| Pages | 86-99 |
| Issue No | 1 |
| Volume No | 9 |
| DOI | https://gmjacs.bahria.edu.pk/gmjacs-vol-9-no-1-2019/ |
| Paper Status | Published |