| Journal Paper | Journal Paper Information |
|---|---|
| Name | Urrehman, S. M |
| Co-Authors | Shamsi, A. F., Faraz, M. |
| Department | Management Sciences |
| Title OF Paper | Neuro Marketing: A Qualitative Analysis Of A Manager’s Perception In Pakistan |
| Title Of Journal | ELK Asia Pacific Journal Of Marketing And Retail Management |
| Paper Type | International Peer Reviewed |
| Impact Factor | |
| Start Date | 2016-01-01 |
| Pages | 1-12 |
| Issue No | 3 |
| Volume No | 7 |
| DOI | |
| Paper Status | Published |