| Journal Paper | Journal Paper Information |
|---|---|
| Name | Sobia Shujaat |
| Co-Authors | Baseer Durrani, Kashif Abrar & Tahir Rashid, |
| Department | Business Studies |
| Title OF Paper | BRAND LOVE- SOME ANTECEDENTS AND CONSEQUENCES: AN EMPIRICAL STUDY OF THE RETAIL INDUSTRY |
| Title Of Journal | International Journal of Sales, Retailing & Marketing |
| Paper Type | International Peer Reviewed |
| Impact Factor | |
| Start Date | 2018-12-31 |
| Pages | 26-38 |
| Issue No | 2 |
| Volume No | 7 |
| DOI | |
| Paper Status | Published |