| Journal Paper | Journal Paper Information |
|---|---|
| Name | Sobia Shujaat |
| Co-Authors | Syed Nayyer Ali & Usama Ahmed |
| Department | Business Studies |
| Title OF Paper | Factors behind Brand Switching in Telecommunication Industry of Pakistan |
| Title Of Journal | IBT Journal of Business Studies |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2015-12-31 |
| Pages | 29-40 |
| Issue No | 2 |
| Volume No | 11 |
| DOI | |
| Paper Status | Published |